In the 1830s a whole new business model was pioneered, using clickbait and fake news. This model is based on capturing and selling our attention.

Today, phone technology uses notifications, based on our need for human connection and acceptance, to make phones as addictive as possible. This is so our attention can be monetised.

Social interaction on phones is not the same as real life. For example, we make up stories about other peoples’ lives based only on the edited highlights of their day.

Our attention is valuable. Corporations like Facebook and Google use it to sell advertising. And the things you choose to pay attention to dictate what kind of life you lead.

Analogue experiences are the key to fighting back against the phone technology designed to keep us glued to our phones.

The most powerful analogue experience is human interaction. When you stop liking people’s posts, you stop fooling yourself that you’re getting the social interaction you need.